What time would be better for this publication than the 2022 World Cup? Our newest animation was created in collaboration with Osom Studios and Scary Ltd. They cooperated to design and realese the football t-shirts with the theme "Osom mates fly better". We wanted to do something creative and fun but in the dark & edgy mode. We knew from the start that we wanted short, very dynamic animation, that could bring to mind Nike commercials.
We've paid a lot of attention to the details of the product, such as emblems and prints, as well as the texture of the fabric
– our goal was to have all the elements meticulously designed by Osom, properly highlighted in the video.
– our goal was to have all the elements meticulously designed by Osom, properly highlighted in the video.
3D Packshots
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As part of the project, we also created product visualizations and 360 visualizations for both jersey models.
Process
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We took this opportunity to play with the fabric simulation. This part of the project was the most challenging, but also the most rewarding. We have achieve the desired result. A variety of tools were used to do this – Houdnini for the twists, Marvelous for all the flying shots, including this project Behance cover – that shot was the first thing that came to our minds when we've heard about the project. The rest of the scenes were made in Cinema 4D, rendered with Redshift.
Osom mates fly better.
15 seconds version
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Credits
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Client – Scary LTD x Osom © Studios
Direction, Design & Animation – Tektura Studio
Music – Magiera
Tektura 2022
Software – Houdini + Marvelous Designer + Cinema 4d + Redshift + After Effects
Music – Magiera
Tektura 2022
Software – Houdini + Marvelous Designer + Cinema 4d + Redshift + After Effects
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contact us: contact@tektura.studio
contact us: contact@tektura.studio
